Explore new customers. Maximize existing ones.
Explore new customers. Maximize existing ones.
The big picture Any business wants to be more profitable, and there are a number of ways to achieve this goal. One of the most important is to focus on their customer base. After all, it is customers who buy products and services, so it stands to reason that increasing the number of customers will …
A user persona is a representation of the goals, challenges, and behavior of a hypothesized group of users. Personas are synthesized from data collected from interviews or surveys with users that are aggregated to provide common behaviors, outlooks, and potential objections of this imagined group of people. Below is a sample set of questions for …
How to open new markets using personas is like imagining your personas are the bees that you want to attract and the honey pots you create with your content are what draws them in. By simply imagining new personas you begin exploring new markets for your business! This is not always easy to do; it …
Businesses of all sizes put a lot of effort into developing their personas. After all, it is much easier to market to people who are interested in what you have to offer than it is to try and appeal to everyone. But did you know that persona development is also key when it comes to …
Keyword strategy for your audience comes from personas Read More »
Since the pandemic, healthy snack brands have been struggling to return to profitability. However, experts believe that there are a few strategies that these brands can use in order to improve their bottom line. By increasing their marketing efforts and targeting specific customer groups, these brands can begin to see a turnaround in their fortunes. …
Family own food producer – How to find new customers Read More »