A user persona is a representation of the goals, challenges, and behavior of a hypothesized group of users. Personas are synthesized from data collected from interviews or surveys with users that are aggregated to provide common behaviors, outlooks, and potential objections of this imagined group of people. Below is a sample set of questions for such an interview
Sample Questions
| Questions |
| Name |
| What is your age |
| What do you look like |
| How do they usually dress |
| What means of transportation do they use? |
| What are their dietary habits? |
| Where do they live |
| Can you describe their current relationship or family status |
| Do they like their town? |
| Where would they like to live? |
| What do they do for a living? |
| What is their job title |
| Which industry/sector do they work in (see sic codes)? |
| Where do they work? |
| Do they own their business? |
| How much do they earn |
| Do they like their job |
| What would they like to do change or improve |
| How would they describe their personality |
| What are their main flaws and virtues |
| Do they have any passions |
| How do they spend their free time |
| What dreams would they like to come true this year? |
| What are they afraid of? |
| How would they describe their social life |
| What social media do they use and why |
| Would they say they are an extroverted person |
| Would they define themselves as creative |
| Would they define themselves as innovative |
| Would they define themselves as an active buyer |
| Do they buy online or in stores? Why? |
| What else would they say about themselves? |